Company History — ALA Traders Pakistan

ALA Traders Pakistan began its business journey in 1999 with Karachi Lubricants (kanLubes) in Pakistan. From the very beginning, the company focused on quality products, reliable supply, professional service, and trusted customer relationships, establishing a strong foundation for its future growth.

In 2002, Total PARCO Pakistan Limited was added to the company's business network, marking an important milestone in the development of ALA Traders and strengthening its position in Pakistan's lubricant and petroleum products market. Today, the business operates under the name PARCO Gunvor Limited (PGL).

Over the years, ALA Traders continued to diversify its business activities and product portfolio by developing relationships across the lubricant, automotive, spare-parts, and industrial sectors. The company's business network also includes METO Spare Parts, along with other established national and international brands and suppliers.

A Legacy Built on Trust

With more than 25 years of business experience, ALA Traders has grown from its early trading operations into an established family-owned business with a strong presence in the Sialkot region.

Throughout its journey, the company has remained committed to quality, reliability, integrity, professional service, and long-term business relationships.

Its continued growth has been supported by strong supplier relationships, consistent product availability, and a deep understanding of the requirements of customers in the automotive, lubricant, commercial, and industrial sectors.

Lubricants & Automotive Products

A major part of ALA Traders Pakistan's business is its involvement in the lubricants and automotive products market.

The company supplies and distributes products serving a wide range of automotive, commercial, industrial, and mechanical requirements, including engine oils, lubricants, automotive oils, industrial lubricants, spare parts, and related automotive products.

Through its diversified product portfolio, ALA Traders is able to serve customers across multiple sectors while maintaining its commitment to quality and dependable supply.

Distribution & Business Network

ALA Traders has developed its business around relationships with recognized national and international companies, serving as a distributor and trading partner for selected products and product lines in Pakistan.

Its business network includes PARCO Gunvor Limited (PGL), Karachi Lubricants ( kanLubes), Idemitsu, KorEnergy, METO Spare Parts, and other automotive, lubricant, and industrial product suppliers.

These relationships form an important part of the company's business strategy, supporting reliable sourcing, consistent product availability, professional distribution, and customer service.

Serving the Sialkot Region

Based in Sialkot, Punjab, Pakistan, ALA Traders serves customers across the wider Sialkot Division, including Sialkot, Pasrur, Sambrial,dska and Sialkot City.

The company supplies lubricants and related products to automotive businesses, workshops, traders, commercial customers, industrial users, and other customers throughout its service area.

A Growing Customer Network

Over the years, ALA Traders has developed strong relationships with a broad customer base and currently serves 1,000+ customers, according to company information.

The company's emphasis on product availability, responsive service, dependable supply, and long-term customer relationships has been central to building and maintaining this extensive customer network.

Family-Owned Business

ALA Traders remains a family-owned business, built on the long-term involvement and commitment of the Bajwa family.

The family's dedication to the business has shaped the company's core values of trust, responsibility, integrity, commitment, and relationship-based business.

Our Commitment to Service

At ALA Traders, customer service is an essential part of the company's business philosophy.

The company is committed to providing reliable product supply, quality lubricants and automotive products, professional customer service, responsive distribution support, consistent product availability, and trusted sourcing.

The goal is to ensure that customers can depend on ALA Traders not only for quality products, but also for consistent service and long-term commercial support.

Looking Toward the Future

With a business history dating back to 1999, ALA Traders Pakistan continues to build upon its established foundation while pursuing new opportunities in the lubricant, automotive, industrial, spare-parts, and trading sectors.

The company aims to expand its product portfolio, strengthen relationships with established national and international brands, enhance its distribution capabilities, and continue delivering dependable products and professional support to customers.

With its roots in Pakistan, its strong Bajwa family heritage, established supplier relationships, and a customer network of 1,000+ customers, ALA Traders Pakistan remains committed to sustainable growth, quality service, and long-term business partnerships.

Our Vision

To be a trusted and respected name in Pakistan's lubricant, automotive, and trading sectors by combining quality products, dependable distribution, professional service, and lasting business relationships.

Our Promise

Quality in Every Product. Reliability in Every Supply. Trust in Every Relationship.

Company History — ALA Traders LLC Japan

ALA Traders LLC Japan was established in 2022 as part of the continued international expansion of the ALA Traders family business. Operating from Nagoya, Aichi, Japan, the company was established under the ownership of Subtan Bajwa, extending the group's presence into the Japanese market.

Building on the experience and business foundation developed by ALA Traders in Pakistan since 1999, the Japan operation represents an important step toward strengthening the company's international trading network and developing connections within the Japanese and global markets.

ALA Traders LLC Japan operates within the wholesale trading sector, with its publicly listed business activities associated with professional and commercial equipment and supplies. The company is positioned to support international trade through reliable sourcing, business relationships, and a commitment to professional service.

As part of the wider ALA Traders group, ALA Traders LLC Japan continues to focus on trust, quality, reliable business relationships, and long-term international partnerships. Its presence in Japan provides the company with an important platform for expanding its global network and strengthening connections between Asian and international markets.

Today, ALA Traders LLC Japan represents an important part of the company's international journey, complementing its operations in Pakistan, Japan, and the United States while supporting the group's long-term vision of responsible growth, dependable service, and lasting business partnerships.

ALA Traders LLC — Company History

ALA Traders LLC is an international trading and sourcing company established in 2025 in the United States under the ownership of Zain Mustafa. The company represents the continued international expansion of the ALA Traders business, building upon a family business heritage that began in Pakistan in 1999 and has since developed a presence across Pakistan, Japan, and the United States.

With a strong focus on international import and export, ALA Traders LLC connects products, manufacturers, suppliers, and customers across global markets. The company operates with a diversified product portfolio covering leather jackets, custom-made classic wear, leather products, gloves, boxing gloves, sports balls, sportswear, sports equipment, accessories, and other specialized products.

The company's approach combines international sourcing, product development, customization, trading, and global distribution. Rather than focusing on a single product category, ALA Traders LLC is built around the ability to identify quality products, work with capable manufacturing partners, and serve different market requirements through reliable international trade.

A Global Trading Vision

ALA Traders LLC was established with a broader vision: to develop an internationally connected business capable of serving customers and commercial partners across different markets.

The company's activities extend beyond conventional trading. Through its international network, ALA Traders works with product categories ranging from fashion and leather goods to sportswear, athletic equipment, protective gloves, boxing products, sports balls, and customized merchandise.

This diversified approach allows the company to respond to changing market demands while maintaining its core principles of quality, reliability, customization, and professional service.

Custom Manufacturing & Product Development

One of ALA Traders LLC's important strengths is its ability to support custom-made and specialized products. The company works with product concepts that can be developed according to specific requirements, including custom leather jackets, classic wear, gloves, boxing gloves, sports products, accessories, and other made-to-order items.

This capability allows ALA Traders to serve customers who are looking beyond standard catalog products and require custom designs, specific materials, personalized branding, or specialized production requirements.

The company's broader international operations also include global management of specialized manufacturing activities, including premium custom products and leather craftsmanship. Publicly available company information connects ALA Traders LLC's global operations with Brassmax Industries, a manufacturer and exporter specializing in custom championship belts and premium handcrafted products.

International Import & Export

At its core, ALA Traders LLC is built around international commerce. The company seeks to establish reliable connections between suppliers, manufacturers, brands, distributors, retailers, and customers across international markets.

Its import and export activities are designed around:

• International Product Sourcing

• Import & Export Trading

• Custom Product Development

• Leather & Fashion Products

• Sportswear & Sports Equipment

• Boxing & Athletic Products

• Customized Manufacturing

• Global Supplier & Buyer Connections

• International Distribution & Trade Partnerships

Through this model, ALA Traders LLC aims to provide a professional bridge between manufacturing capabilities and international market demand.

A Multi-Market Business

ALA Traders LLC is part of a broader international business structure developed over more than 25 years of industry experience.

The group's history began in Pakistan in 1999, expanded into Japan in 2022, and continued with the establishment of ALA Traders LLC in the United States in 2025 under Zain Mustafa.

The United States operation represents an important step in the company's international growth strategy, providing a global platform from which the business can develop international relationships, expand its product portfolio, and strengthen its presence in overseas markets.

Digital & Global Presence

ALA Traders LLC also maintains a growing digital presence across major international social and online platforms, including Facebook, Instagram, TikTok, YouTube, and X, supporting the company's goal of reaching customers, business partners, and audiences in different markets.

Its digital presence is an important part of the company's modern international identity, allowing ALA Traders to showcase products, communicate with customers, introduce new product categories, and build long-term relationships with an international audience.

Our Philosophy

At ALA Traders LLC, international business is built on more than simply buying and selling products. The company believes that successful global trade depends on trust, consistency, product quality, communication, and long-term relationships.

The company continues to seek opportunities to expand its product categories, develop new international partnerships, strengthen its sourcing capabilities, and provide dependable service to customers and commercial partners worldwide.

Looking Ahead

With operations and business connections extending across Pakistan, Japan, and the United States, ALA Traders LLC continues to develop its position as a diversified international trading and sourcing company.

Under the leadership of Zain Mustafa, the company is focused on building a stronger global network, expanding its international product portfolio, supporting customized manufacturing, and creating sustainable business relationships across different markets.

From its family-business roots in 1999 to its international presence today, ALA Traders continues to move forward with one clear principle: connecting quality products with global markets through trust, professionalism, and long-term partnership.